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Carat is continually innovating to expand its toolset to better serve clients. Carat meets changes in the media landscape and evolving client needs head-on with solid tools and expertise. Carat specialists have a wealth of proprietary tools to use as part of the Carat advantage. These tools include: |
Combat - A unique program that analyzes competitive expenditures and GRPs in minutes Fortuna - The first optimization program. Will be the first program to use minute by minute data in the U.S. Carisma - Unique, proprietary segmentation of the U.S. population. Great for targeting and audience identification Scheduler - A proprietary software program that allows planners to schedule media to optimize against reach, awareness, frequency or sales |
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| For over ten years, MMA Carat has been redefining the way major markets view and review their marketing expenditures. Thorough analysis of clients' marketing efforts helps optimize effectiveness. In fact, through multiple regression modeling, MMA Carat can determine the sales volume impact of every element in the marketing mix. MMA Carat is an independent subsidiary of Carat. |
The MMA Carat analysis can tell clients how many sales were generated by last year's television campaign, trade efforts, radio campaigns, promotions, etc. Through this intense regression modeling of client and industry data, MMA Carat can fully understand which elements of the marketing mix are performing and which are not. |
This knowledge then allows clients, Carat media planners, and other marketing partners to make informed decisions about how best to amend those marketing investments in the future to increase the media return on investment. To date, MMA Carat's model has been utilized on over 450 brands for some of the world's most savvy marketing corporations from Coca Cola to McDonald's to Campbell's Soups to Nabisco to Kraft's Foods to Ameritech. |
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| Ameritech Armour Bayer Beatrice Cheese Best Foods Breyer's Cadbury-Schweppes Campbell Cheseborough-Ponds Clairol |
Coca-Cola
International Coca-Cola USA ConAgra Entenmann's General Mills Hunt-Wesson Kellogg's Kodak Kraft International Kraft USA |
Lender's
Bagels Lipton McDonald's McNeil Cons. Prod. Miller Brewing Nabisco Biscuit Nabisco Foods Group Nestle Oscar Mayer Personal Products |
Pfizer Reader's Digest Reckitt & Colman Sears Swift-Eckrich Tambrands Tropicana Tombstone Pizza Van den Bergh Warner Lambert |
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many ways, MMA is a software company. MMA was the country’s pioneer
in matching sales data to marketing spending. Said another way,
MMA takes a client’s sales information and their media plan and
connects the two. Clients receive a customized, PC-Based
software program that models their business. Many of the largest,
most blue chip marketers in the
nation employ MMA to determine: How
much spending; where to spend; how much is enough; the trade-offs
of consumer and trade promotion; where to cut, etc. MMA
could be considered the largest media research department in America.
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MMA, in conjunction with IRI and Nielsen Media Research, have created the most comprehensive analyses ever done of television advertising’s effect on sales. Sample
Questions Answered by Adworks 2: |
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