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| With an unparalleled worldwide network of media researchers focused on media issues, Carat is dedicated to giving clients the best information to make informed media investment decisions. Carat invests heavily in this research capability to nail down the answers to questions that marketers and advertising professionals have been asking over the past two decades. |
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Carat invests over thirty million dollars annually in proprietary and syndicated research to help our clients focus their marketing efforts and expenditures to gain maximum response from their targeted audiences. The Carat knowledge center is enhanced by affiliations that extend our web of knowledge through research organizations such as IRI, Nielsen Media Research, MSI, and other syndicated research suppliers, as well as publishers, academia, trade associations, and consultants. |
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| Carat
Insight is led by Joanne Burke, the most creative researcher in the
business. The wealth of knowledge that Carat Insight delivers is generated
by her worldwide network of over 190 skilled
media research professionals. Through their extensive research
and their finely honed measurement skills, they provide data-driven
answers to clients' toughest media results questions.
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22 Years in the business Previous positions at JWT & AGB Great Britain’s foremost media research mind Pioneer, and expert, in the study of consumer attitudes to advertising (seeking, rejecting, etc.) |
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