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| Carat Interactive is a leading authority in planning and buying Online media. Whether your program requires the highest impression reach, based on low CPM pricing, click-through pricing, bounty, or high-profile visibility, we have the experience it takes to create, negotiate, and buy the type of Online program you need. |
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| As the technology arm to Carat, the world's largest media agency, with more than $8 billion in worldwide billings, Carat Interactive is well suited to respond to any of your Online needs. In any country. We have vast resources in terms of research and people. Within Carat Interactive, you will find unmatched Online media expertise under one roof. With $175 million in billings, Carat Interactive is the largest technology media agency in the country. |
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| We
regularly traffic various forms of creative to a wide variety of websites
and Online services. Our monitoring systems
are an integral part of our client reporting relationship.
Tracking visitors from 3rd party sites is crucial in allowing our
clients to evaluate the ROI on placement of creative, revenue sharing
deals, or other forms of strategic relationships. We utilize various
methods of tracking depending upon the backend platform of our client.
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| As an international organization, with headquarters in London, and offices around the world, Carat is a truly global organization, with Online talent and experience in most of the major countries. Carat Interactive also has true expertise in global campaigns, from a centralized perspective. Senior Vice President, Sarah Fay, was a speaker at IDG's Global High Tech Marketing Briefings, in New York and San Francisco. |
Some 56% of Carat clients are Multinational clients, served in two or more countries. As a global organization, with offices around the world, Carat is staffed with media professionals in every country or territory that would be considered key. As Online promotions take hold in areas that are just waking up, Carat is at the forefront in understanding and delivering Online media solutions. |
Outside North America, Carat is currently active in placing Online campaigns in France, Germany, Italy, Scandinavia, Spain, and the United Kingdom. Outside the U.S., Carat has Online experience with Dell, ICL, Microsoft, Novell, Phillips, and Telefonica. |
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| Current Clients The companies that take advantage of our Online capabilities are in bold | ||||
| Acacia Allaire America Online Analog Devices ArrowPoint Avid Axis Bright Tiger Citrix Connected |
Danon Delorme Dow Jones — Wall Street Journal Interactive Edition Engage Excel Forbes Fox Cable Gartner Group |
Gillette |
Millstone
Coffee |
Seagate
Software |
| Other
major worldwide Carat Online clients The companies that take advantage of our Online capabilities are in bold |
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| Amex Audi Bacardi Bass Beer Beecham Cadbury Coca Cola |
Com-Dir
Bank |
Microsoft |