Carat has knowledge at its very core. Our superior commitment to communications knowledge and insight are supported by an unparalleled worldwide network of media researchers focused on media issues. Carat's research and recommendations are directed solely to how media functions, with no bias toward any particular medium over another. Carat does not do creative development, so we are independent in our counsel.   The Carat approach revolves around developing a deep understanding of a client's business. With that understanding we can help determine the appropriate communications solution, and work toward mapping the media mix to meet business objectives.