360 Communications

Carat is the world’s largest independent media specialist company. We offer you one-stop shopping for global media needs. We are dedicated to giving our clients the best information so informed decisions can be made on how to wisely invest advertising dollars into paid media. We put our money where our mouth is. We make our own investment in this research capability:

Thirty million is spent annually in proprietary and syndicated research to help our clients focus their marketing effort and expenditure to gain maximum response from their targeted audience.

Carat North America was launched in 1996. In addition to having a powerful media planning and buying operation with a complete range of services, we also have an exemplary advertising research company.

Our North American clients who wish to advertise internationally can coordinate the activity through Carat North America.

Carat companies are independently owned, ensuring that our clients get unbiased and independent advice. We work directly for our clients who are free to pick any creative resource

Carat's experience, discipline, and savoir-faire work to create your success in each of the key aspects of the media domain:

Strategic planning/consulting
Media planning
Media buying
Media planning AND buying

Local & international & worldwide

We've got you covered, with Carat professionals who specialize in each unique medium:

National TV	Newspapers	Marketing Sponsorship
Local Spot TV	Out-of-Home Media	Co-op advertising
Local Cable TV	Direct Response	Trafficking
Network Radio	Yellow Pages	Measurement tools
Spot Radio	Multicultural Media	Media research
Magazines	Face to Face media	Tracking reports
Interactive Media	Outdoor/Transit	Competitive Analysis

Carat offers:

A comprehensive understanding of the power of media to impact business results

An entrepreneurial focus and professionalism that only decades of media experience an bring a dedication to research to make sure the right audiences are selected and the right media are purchased

Street-smart negotiating power that has been consistently proven by making buys for a lower cost than our competitors

An uncompromising ethical record and openness to every form of audit

The CaratSphere is a metaphor for a complete, integrated marketing and media communications plan.
It represents the comprehensive strategy for optimizing your investments and messages, creative concepts, and delivery across the entire realm of media.

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Carat has developed its own proprietary process of managing the media process from analysis to planning to implementation. We call it the CaratSphere.

Carat is unique in its approach to manage around the five basic media types. The Carat approach involves a deep understanding of the client’s business, then finding the appropriate communications solution regardless of media type.

This approach requires in-depth knowledge of all aspects of communication from traditional media to direct response. From trade shows to trade promotions. From product placement to program creation.

A new breed of media thinkers

More akin to the relationships you have with your lawyer, architect or business manager

Manages client messages through the various possible delivery systems

Assures that your media program is in sync with your total marketing program

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