 |
|
Carat is noted for buying clout in all forms of media. This is particularly important in TV and radio, for which Carat has regional buying centers. Regional
Centers |
Market
Specialist System of Buying Carat's media buyers are real-world local market experts–they know the markets, they don’t just buy them. The Carat buyers have daily involvement with all stations in the market –they know the market conditions at any given point in time. Carat buyers use the combined leverage of all of Carat North America’s accounts. |
 |
  |
  |
More than any other medium, national broadcast buying is driven by relationship. Carat North America's National broadcast specialists are highly experienced, highly respected and have strong relationships with both their clients and the networks. They understand the clients' objectives and work tirelessly to achieve their goals. | Active 52 weeks a year, handling all dayparts and demographics for Network Television, Syndication, Network Cable, Unwired Networks, Regional Networks and securing multiple sponsorship programs; the Carat North America national broadcast group is unquestionably a talented and effective team for any national advertiser. | |||
|
| Carat spot broadcast specialists are more than just negotiators; they are local marketing partners working as part of the client's team. They grasp the client's objectives, work with their goals, and define market costs and budgets. | Within each regional hub, Carat houses a Promotions Department working in tandem with the spot broadcast specialists to evaluate and negotiate promotions and added value. As a result, the Promotions Department also enjoys strong relationships with both clients and stations. They implement and execute the promotions with the station, then follow up to ensure a successful effort. Promotions are forethought, not an afterthought. | These key attributes let Carat North America's spot broadcast specialists provide clients with an enhanced final product - through better positioning, upgraded dayparts and sponsorship opportunities. |
|
| At Carat North America, print planning and buying are integrated functions. Carat print media specialists select specific print titles - whether newspaper or magazine -to create the greatest combination of publications for our clients. Carat works in tandem with each client and each vehicle to create the best possible insertion in the proper environment that will result in greatest return, not as given. | In addition, at Carat advertising costs should relate to readership, not distribution. As a result, titles are selected based on their Target Audience readership. Rate cards are only used as a starting point. |
Also, each print plan does not end with an insertion order. At Carat, the stewardship of print placements is the point of departure for accountability. Each and every insertion is checked to guarantee proper placement and invoices will not be paid with a proper tearsheet from the publication.
|
|
| Carat North America's out-of-home specialists enjoy strong relationships with their outdoor partners and, as a result, are an effective resource for our out-of-home clients. The members of the out-of-home team are specialists in all aspects of outdoor media - from billboards to coffee cups to Time Square spectaculars. |
Our out-of-home specialists work closely with clients to determine their specific goals and then do all the necessary homework and analysis, including riding the boards to determine traffic patterns and read time or checking for obstructions and proper maintenance. They recommend ideas, uncover all the possible alternatives, and leverage their relationships to negotiate the right placements at the lowest costs. |