The purpose of Carat North America's Added Value unit is to leverage each client's media buy to gain additional exposure at no additional cost.

Each regional buying office has a team of specialists who negotiate no-cost added value (from live remotes to custom promotions) for all of our client's media buys.

They follow up as planners and buyers focus on media value. No Carat clients leave money on the table.

Added value is most often incorporated into a radio buy, as the medium easily lends itself to promotions such as giveaways or live remotes. With forethought and planning, it is possible to secure added value for television and other media buys as well.